The History Of The Rhinelander Brewing Company
Since 1882...
The original company was founded in 1882 by Otto Hilgermann and Henry Danner. The original brewery was located on Ocala Street in Rhinelander, next to the Pelican River. Although the brewery burned down in 1897, it was subsequently rebuilt. During the Prohibition Era, the company closed its operations, but reopened after prohibition ended in 1933, by issuing stock.
A stock certificate for Rhinelander Brewing Co. issued in 1933.
Later, financial difficulties led to the company closing its doors in 1967. However, the Joseph Huber Brewing Company (since acquired by the Minhas Craft Brewery) purchased the Rhinelander brands and their recipes and other assets and began producing Rhinelander beer in Monroe, Wisconsin, where it was brewed for several decades. At its peak, the Rhinelander Brewery produced 40,000 barrels annually. It was once among the most prominent local breweries in the country. At a time when small breweries dotted the landscape, Rhinelander stood out with its aggressive marketing and inventiveness. The company patented the 7-ounce "Shorty" bottle and advertised the product heavily, with great success.
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